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At-Home Test Kits & The Wellness Practice

Content by: Sarah Bigbee, RD

What’s the hype? Everywhere you look, there is promotion of consumer at-home testing kits.

At-Home Test Kits & The Wellness Practice

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There is growing use of these kits, which has generated a $1.4B marketplace(1) and presents challenges for health practitioners. At minimum, it creates questions for consumer health, reliability and value in the coaching relationship. How can practitioners best help, guide and support the quest for health by consumers?
Listen in! SoulFIRE Health’s Sarah Bigbee, RDN and Professional Contributor will be discussing with Laura Kunces, Ph.D. R.D and VP of Medical Strategy at Thorne Health Tech the reasoning for a significant investment in research and developing health panels for testing kits.

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(1) https://www.bccresearch.com/market-research/healthcare/direct-to-consumer-testing-market.html#:~:text=The%20global%20market%20for%20Direct,the%20period%20of%202020%2D2025.

(1) https://www.bccresearch.com/market-research/healthcare/direct-to-consumer-testing-market.html#:~:text=The%20global%20market%20for%20Direct,the%20period%20of%202020%2D2025.

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